Texas Plans To Eliminate Poor-Selling Specialty Plates

Texas plans to eliminate specialty license plates that don’t sell well including one for Dr Pepper.

(File)

AUSTIN (July 7, 2014) The Texas Department of Motor Vehicles plans to eliminate dozens of poor-selling specialty license plates, such as ones for Texas Motor Speedway and Dr Pepper.

The department now requires that plates have at least 200 users and that at least that many orders are pending before it authorizes any new specialty plates.

The state plans to phase out five-dozen plates starting next year in a crackdown that’s driven by police complaints about a glut of confusing tags that began five years ago when the state's exclusive vendor began customized sales.

The DMV has approved about 120 plates and rejected five.

The vendor, My Plates, has sold more than 185,000 specialized tags, generating $23 million in state revenue.


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