WACO (August 13, 2014) The Temple-Waco-Killeen Division of the March of Dimes launched a program Wednesday that’s aimed at increasing the number of women receiving prenatal care in the first trimester of their pregnancies.
The Go Before You Show or GBYS program aims to increase the number of women receiving prenatal care by 5 percent by 2016 and then to ensure the number continues to increase.
The campaign, which includes flyers, posters and public service announcements, will urge women to contact 2-1-1 to locate prenatal care providers.
March of Dimes is working with the Healthy Babies Coalition and the Heart of Texas Region 2-1-1 on the project.
McLennan County is one of 23 counties in the state identified as having a high infant mortality rate, according to a Texas Department of State Health Services report.
The department reported that only 64 percent of women in McLennan County and only 71 percent of women in Bell County received prenatal care during the first trimester of their pregnancies in 2012.
The number decreased in both counties between 2008 and 2001.
African American women are less likely to enter prenatal care, statistics show.
March of Dimes hosted an event Wednesday in Waco to discuss the new program with health care and other community workers.