WACO (February 14, 2014) Waco’s NPR station, KWBU-FM, is hoping to meet its current fundraising goal in a single day next week.
The station’s thrice-yearly fund drives typically last from seven to 10 days, but station officials are hoping to raise $50,000 in just three hours on a single day this time around.
“We’ve promoted it heavily on air and it’s generated quite a buzz.” KWBU station manager Brodie Bashaw said.
“We hope this will alleviate listener procrastination, and pledge drive fatigue on the audience.” Bashaw said.
The KWBU Power Morning is from 6 a.m. to 9 a.m. on Feb. 20, but in the event the $50,000 goal isn’t reached, the drive will resume on Friday.
“We had our first successful power morning last February,” KWBU President Joe Riley said.
“Seeing the success other stations have had with a Power Morning, we wanted to give it another try but this time, we’re aiming to make the entire drive goal in only one day. In three hours for that matter.”
Donations may be made during the Power Morning by calling (254) 710-1033.