(October 20, 2008)--The Dallas Cowboys and New York Yankees are forming a company to handle concession and merchandise sales at their new stadiums.
The partnership brings together two of the most recognizable
franchises in all of sports and two of the highest-profile owners
in the Cowboys' Jerry Jones and the Yankees' George Steinbrenner.
Legends Hospitality Management seeks to eventually work with other
pro teams and college programs.
Former Pizza Hut president Michael Rawlings will serve as CEO.
Each club will move into a new stadium next year. Cowboys and
Yankees officials said at a news conference Monday that the company
will allow them to provide better food options for fans.