Baylor’s Rhoades Named 2021 Sports Business Journal Athletics Director of the Year

Baylor athletic director Mack Rhoades takes in play during a women's NCAA college basketball...
Baylor athletic director Mack Rhoades takes in play during a women's NCAA college basketball game against UCLA on Monday Nov. 14, 2016, in Waco, Texas. (AP Photo/Tony Gutierrez)(Tony Gutierrez | AP)
Published: Jun. 23, 2021 at 7:39 PM CDT
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WACO, Texas (KWTX) - Baylor University Vice President and Director of Intercollegiate Athletics Mack B. Rhoades, IV, has been selected as Sports Business Journal’s 2021 Athletics Director of the Year, announced Wednesday night during the 2021 SBJ Sports Business Awards.

“Mack is most-deserving of this national recognition as Baylor Athletics experienced many successes both inside and outside the classroom during an unprecedented year with COVID-19,” said Baylor President Linda A. Livingstone, Ph.D. “While we certainly celebrate the wins and championships, Mack and his team have truly embraced Baylor’s unique role in intercollegiate athletics as a Christian research university and our emphasis on intentionally preparing our student-athletes in all aspects of their lives. His dedication and focus will have a lasting impact on generations of Baylor Bears.”

This marks the second Athletics Director of the Year honor earned by Rhoades in as many years. He was chosen as a 2019-20 NACDA Under Armour Athletics Director of the Year in March 2020. Rhoades was also one of five finalists for the 2020 SBJ Athletics Director of the Year.

The SBJ Athletics Director of the Year award is given annually to a college or university athletics director who demonstrates excellence on and off the field, innovation, leadership locally and nationally, and vision. Rhoades was selected from a field of five finalists, including Alabama’s Greg Byrne, Pitt’s Heather Lyke, Notre Dame’s Jack Swarbrick and Virginia’s Carla Williams.

Rhoades completed his fifth year leading Baylor’s department of intercollegiate athletics in 2020-21, culminating in two national championships and six Big 12 Conference titles. The Bears have won six national championships across three sports and 21 Big 12 championships across nine sports during his tenure. Eight of Baylor’s 19 sport programs have earned No. 1 national rankings under Rhoades’ leadership.

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