Profitable New Era: Baylor Athletics officials explain NIL rules

Baylor players and coaches celebrate after the championship game against Gonzaga in the men's...
Baylor players and coaches celebrate after the championship game against Gonzaga in the men's Final Four NCAA college basketball tournament, Monday, April 5, 2021, at Lucas Oil Stadium in Indianapolis. Baylor won 86-70. (AP Photo/Darron Cummings)(Darron Cummings | AP)
Published: Jul. 2, 2021 at 9:30 PM CDT
Email This Link
Share on Pinterest
Share on LinkedIn

WACO, Texas (KWTX) - Every NCAA athlete in the country is allowed to make money from endorsements. NCAA rule changes and new state laws went into effect yesterday, opening the door for college athletes to sell the rights to their names images and likenesses, or NIL.

“We try to keep a certain levity in compliance, but there’s a saying I used to use. Bring your dreams to us and we’ll try to make them happen,” said Chad Jackson, Baylor Senior Associate AD for Compliance.

Baylor athletes can dream a little bigger. They can profit off of their personal brand, but they are required to disclose information prior to taking part in a NIL deal.

“We’re starting from a permissible state of mind. It’s likely going to be permissible, but we’re going have to vet it out just to make sure there’s no conflicts,” explained Jackson.

Baylor has a right to disallow deals that conflict with school sponsorships, like Nike, and can limit deals based on their honor code. Texas law disallows deals involving beer, tobacco, gambling and adult entertainment.

State law also prohibits NLI deals from taking place on campus, in stadiums or using Baylor logos or phrases like Sic ‘em bears.

“For a student-athlete to refer to themselves as a Baylor student-athlete that’s fine, but they would not be able to utilize Baylor marks,” said Jackson.

Baylor already has a course for student-athletes called Baylor Built, which promotes personal and professional development.

“We’re adding an entrepreneurial arm that speaks to some of these areas that educates on the tax process educates on reporting,” explained Jovan Overshown, Baylor Senior Associate Athletics Director for External Affairs.

Schools can’t induce recruits with NIL deals, but Baylor will continue showcase the Baylor Built program as a recruiting tool. Which, they say has already proven to be effective.

Copyright 2021 KWTX. All rights reserved.