KILLEEN, Texas (KWTX) Aldi opened a second store Wednesday in Killeen at 3501 West Stan Schlueter Loop, a high traffic area right across the street from Walmart and down the street from H-E-B
(Photo by Chelsea Edwards)
The chain also has stores in Temple and Waco.
A new subdivision is planned in the area near Bunny Trail, so local residents will have even more options which could mean more money staying in the local community.
The fast growing grocery chain has become popular for it's no label, rock bottom prices.
New seasonal finds are released every Wednesday, and the store even offers more than sixty wine labels.
Most bottles cost less than $10.
The store hopes new customers can appreciate little differences in the shopping experience that can lead to big savings.
"Going to another store you buy three items, you end up with five bags. That's not only environmentally inefficient, it's also a cost that the consumer is actually going to pay,” said Karla Waddleton, Rosenberg division vice president.
“Our Consumer can rent a cart with us for 25 cents, and they get that quarter back at the end of their shopping trip, and that allows us to save some money by not having to hire someone just to retrieve the carts from the parking lot or to pay extra insurance as a result of carts getting away from customers."
But adding a second Killeen location means more than discounts for local shoppers.
The city hopes that giving residents more options will keep more tax dollars from leaving town.
“We know that we have a great deal of retail leakage here which is really purchasing power that leaves a community,” says Killeen Chamber of Commerce President and CEO John Crutchfield.
“We are really interested in recruiting and locating retailers who helped us with that retail leakage.”
Crutchfield adds that he's not sure if there will be enough business growth to offset street maintenance fees being considered to make up for shortages in tax revenue.
But he says bringing in more stores like Aldi will generate more income and help provide a higher quality of life for all residents.
A grand opening celebration begins at 8:25 a.m. Thursday that includes a ribbon-cutting and gift cards for the first 100 customers.