WACO, Texas (KWTX) Dallas-based Press Waffle Co. has executed an agreement with Kyle Van de Ven and Kevin Koskovich to open a restaurant in Waco’s Union Hall, an 18,000-square-foot venue in the 700 block of Franklin Avenue that’s been renovated to house about two-dozen food stalls and three standalone restaurants, the company announced Wednesday.
Press Waffle specializes in Belgian Liege waffles, which are dough-based with a brioche-like texture and a caramelized coating of Belgian pearl sugar, the chain said in a press release Wednesday.
The chain’s founders, brothers Bryan and Caleb Lewis, have opened restaurants in Legacy Hall in Plano, Fort Worth’s Food Hall and in the Baybrook Mall in Friendswood and plan a fourth in Oklahoma City.
“We are so excited to be partnering with Kyle and Kevin for this exciting project in Waco,” Bryan Lewis said.
“We look forward to this being the first of many great franchise partners we get to work with in the future.”
The company, which started as a food truck in 2016 and moved to a storefront in 2017, secured $300,000 from investor Barbara Corcoran after pitching the concept on ABC’s “Shark Tank.”
The Waco restaurant is expected to open in July.
“We have known the Press guys for a number of years now and have followed their journey from food truck to food hall to their national appearance on ‘Shark Tank,’” Van de Ven said.
“We have always loved the business and especially the product, so when the opportunity came up for us to partner with them, it was really a no brainer.”