WACO, Texas (KWTX) A campaign flyer mailed this week by McLennan County District Attorney Abel Reyna’s campaign for re-election includes a News 10 logo, apparently leading some residents to conclude the TV station is endorsing Reyna, but KWTX management says that’s definitely not the case.
“KWTX does not endorse political candidates in any race for any reason,” News Director Bob Walters said.
Reyna’s campaign sent the flyers to targeted registered voters in McLennan County touting his appointment to a statewide prison prosecution unit and listing his accomplishments while in office.
KWTX.com was the source of the news story cited in the flyer announcing Reyna’s appointment and that story was written and published after Reyna sent the news department a release about the appointment.
Reyna, by his own admission neither asked for nor received permission to use the station’s logo.
“I disagree with the idea that there is any implied endorsement on this piece,” Reyna said Wednesday afternoon.
“We simply reprinted a news story from the KWTX website verbatim and placed the station logo next to it.
“I do not apologize for re-printing a well done news piece from the KWTX website about the important work we are doing to combat gang violence in Texas prisons,” Reyna said.
Aside from a photo of Reyna and his family, the logo is the most prominent graphic element on the flyers, which Reyna said were sent by a company he hired after he began planning for re-election.
The campaign said it would not include the logo on any future materials.
Chad Crow, a staffer at KC Strategies, in Austin, a campaign organization planning group, said his company made the decision to use the copyrighted logo on Reyna’s flyer.
Crow, as well, said he did not seek permission to use the company’s logo.
Neither Reyna nor Crow could say how many flyers were mailed to targeted addresses in McLennan County.
The news article and station logo remained on Reyna's campaign website Thursday.