WACO, Texas (KWTX) In a time when the lines between country music and pop are becoming more and more blurred there's a new station in town that is drawing a clear distinction.
The founders of Troubadour Country Radio promise listeners a bro-country free zone.
Veteran local DJ Jim Alvarado and Standard Hat Works owner Cameron Morris have been pondering the fate of country music for years now.
The two decided they would launch a mission to bring Country Music back.
And the only way to do that, was to build their own station.
"We even listened to Sirius and other satelite radio stations and we couldn't find the sound we were looking for and we were joking one day and said we should build out own radio station," Alvarado said.
It wasn't quite that simple.
First they had to find willing business partners, who felt the way they did and could fund such a project.
They did, and after a about a year of blood, sweat and tears Troubadour Country Music was born in the building that houses the iconic Standard Hat Works business on North New Road in Waco.
It's not your traditional radio station Troubadour Country is online.
Listeners have to download their app from the app store on their cell phones, lap-tops or other devices.
But the upside, says co-founder Cameron Morris is their reach is much more widespread.
"Why would want to limit ourselves to one area when we could spend this amount of money and reach people all over. It's kinda like CD's. FM stations are winding down. This is cutting edge," Morris said.
The two brought in another veteran DJ with Jennifer Allen, and new comer to the radio scene "Ball Cap" Alan Brown to round out their line up.
All the music played on the station is hand picked and agreed upon by the group.
"We pick all the music. Texas Country, Red dirt, Traditional, just good country music. If it's good real country we will play it period." Alvarado said.
"We don't have anyone telling us what to play." Morris added.
The venture hasn't really started to pay off yet but Morris believes that day is coming.
"There's a big demand for this type of music and it's not just about the money. We feel like we're doing something good something positive everyone will appreciate," Morris said.
You can listen to troubadour country radio 24 hours a day wherever there's an internet signal.
Just don't expect any pop-country confusion.