Thank You Central Texas
Thank you Central Texas for helping raise more than $127,000 dollars for food pantries in 19 different locations through our first ever virtual Food for Families drive.
That $127,000 will help pantries purchase 190,500 pounds of food to be distributed to Central Texas families.
In the attached videos, News 10's Gordon Collier visited many of the pantries to surprise them with their checks.
KWTX launched the four-week virtual Food for Families campaign beginning with a televised concert on April 18 to help Central Texas pantries meet the sudden and unexpected demand for help amid the COVID-19 pandemic.
A one-hour concert “Gordon Collier and Friends, Stronger Together,” aired on KWTX News 10 and streamed live on KWTX.COM, the KWTX App and the KWTX Facebook page, and featured News 10 anchor Gordon Collier and his popular band along with the talents of several other popular local performers.
A second concert wrapped up the fundraising effort on May 16.
During the concerts and daily newscasts viewers were asked to visit KWTX.COM or the KWTX App where they were guided to a secure PayPal site where they could make monetary donations to the food pantries in their communities through a dropdown menu.
All donations not specifically earmarked for a single pantry were divided equally among the 19 participating pantries, and all designated funds were distributed by Caritas of Waco when the campaign concluded on May 16.
Every November for the past 30 years, Food for Families, the largest one-day food drive in the state, has helped fill shelves in pantries throughout Central Texas ahead of the busy holiday season, but the need now is even greater because of business closings, layoffs and furloughs resulting from efforts to slow the spread of the virus.
“Many of our partnering pantries distribute your November Food for Family donations throughout the year.” KWTX Vice President and General Manager Josh Young said. “Now more than ever many Central Texans who have never needed the assistance of a pantry are reaching out for help, and we did not want to leave any family hungry during this crucial time.”
Every dollar donated from April 18 to May 16 equaled 1.5 pounds of food.