WACO, Texas (KWTX) The Texas Department of Transportation say's it's time to end the unbroken streak of deadly days on Texas streets and highways, which dates back to Nov. 7, 2000, the last day on which there were no fatal traffic accidents in the state.
The new state campaign is aimed at ending the streak of deadly days on Texas streets and highways. (TxDOT)
"We want to again at least have a day when there are no deaths on Texas roadways," TxDOT spokesman Ken Roberts said.
"It's an ambitious undertaking but it is with some thoughts and some efforts it's doable," Roberts said.
The #EndTheStreakTx campaign encourages drivers to be more alert, use their seat belts, observe speed limits and avoid distractions.
“What we are seeing is that folks are much more distracted than they have been before in their vehicles with cellphones with texts and all those kinds of things,” he said.
Over the past 19 years, a total of 60,000 people have died in traffic crashes in Texas.
In 2018, 4,000 died and so far this year, nearly 3,000 lives have been lost.
Roberts says he believes most wrecks didn't have to happen.
"Most of our crashes, most of the fatalities we find are preventable."
TxDOT has taken the #EndTheStreakTx campaign to social media, Youtube in the form of Public Service Announcements and by word of mouth.